Long form videos 10 minutes or more
Title variants
Thumbnail variants
Call to action is to check out the full course in the description
Quick tutorials
Directly answering someone’s question
Call to action is to download a free resource to help with something
Courses
Edited videos that are entertaining to watch and upsell to the membership
- Live streams send people to the short videos
- Short form sends people to lead magnets
- Lead magnets take people to long form
- Long form takes people to the courses
- Courses take people to the membership
My output goals
Feedback from Christian on this channel:
I don’t know if mixing low effort with high effort is a good idea
You might pull in people who like high effort won’t like low effort
Establish standards for production quality
- Resolution
- Camera quality
- Audio quality
I’m the authority on LifterLMS when I google things I find all your videos
I want to become the authority on LearnDash and there’s no other authority in the space that would be able to answer questions.
Most of the people I work with have already purchased the products they’re going to use.
They’ve already chosen their LMS, their web host, and so creating more content about many different types of tools where I’m not questioning customer decision, rather supporting them by telling them how to get what they want with what they’ve done.
I’d like to see content about migrating between systems. It seems like such a daunting task to switch platforms